Design
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Design Examples

Castle Risk Online
Personal Project2025 - present
Castle Risk Online is an online multiplayer board game with chat, animations, and AI players. It supports social login, mobile, dark mode, and is a blast to play with family and friends.
The game is built with React, with jotai for atomic state management on the frontend, and optimistic state synchronization viaWebSockets, proxied thru a K8s (Kubernetes) ingress controller equipped with Cert Manager to the underlying Express JS servers, which autoscale based on tcp connection rules, and use RxJS for Functional Programming stream processing of game events.
Key Results
- Launched fully functional multiplayer game with realtime chat, social login, mobile + desktop support, dark mode
- Achieved <200ms latency for real-time game state synchronization across all players
- Kubernetes + Skaffold used for cloud-agnostic deployments

Sullivan Remodels
Personal ProjectTo increase lead gen for my brother's business, www.sullivanremodels.com, we took it from an old Dreamweaver site to a mobile-first, responsive website made with React and Next.js. This ensured it was optimized for SEO (Search), which we iterated on by testing with GSC (Search).
The system integrates with Jobber for Customer Lifecycle Management and contact automation and featured CI/CD automation with Gitlab to build, tag and push Docker images to Heroku for inexpensive, scalable hosting.
Key Results
- 300% increase in organic search traffic within 3 months of launch
- Reduced bounce rate by 45% through mobile-first responsive design
- Automated 80% of customer inquiry workflows via Jobber CRM integration

pull.systems
EV Observability + Analytics2023 - 2024
Upon joining, I came up to speed quickly on the stack of the early version of Pull Workbench, which was very buggy but demonstrated the initial ideas and had a solid set of the latest technologies and patterns established in the codebase, providing for a solid starting point.
I was entrusted to aid our CTO in hiring several additional employees, and so I joined and conducted interviews for the first several months while working with the existing team AI + Full Stack to deliver features and solidify the system, with the aim of keeping it fully working with each merge, after playing a little catch-up to fix the early bugs that worried our business partners, giving them confidence that our team could deliver.
From there, I developed full stack features solo or by pairing with team members, and ultimately led a squad of 5 team members alongside a second squad that together comprised our engineering team.
Much of my time went into authoring complex analytics sql queries using the impressive Kysely library, a fluent, typesafe query builder that we used for our postgres and redshift databases. Given the nature of the product, we needed to make decisions on which queries could be run in real time vs. which queries and subqueries would need to be computed offline as part of a network of airflow dags.
On the ML Ops side I advocated for traceability and reproducibility / determinism of all models and artifacts, and integrated with systems that implemented that, such as Airflow to coordinate DAGs of ML training jobs and Sagemaker's metadata API, which we controlled via model lifecycle automations that produced and stored models, artifacts and metadata that were in turn consumed at runtime or in batch by our analytics stack
On the frontend, I helped us deliver an initial version of the Pattern Editor, a UI and set of APIs that users could use to put together their own patterns of interest, such as looking for certain anomalous ranges of quantities that themselves may be derived from other user-defined patterns. This entailed not only a UI that was DAG-aware but also a layer that converted the json representation of these patterns from the frontend into typesafe kyesely queries to be executed against redshift.
Key Results
- Led 5-person squad delivering Pattern Editor enabling custom anomaly detection workflows
- Processed 10M+ daily records with type-safe SQL queries using Kysely
- Improved hiring velocity conducting 30+ technical interviews while building product

Intertru.ai
AI-assisted Hiring2023 - 2024
Interview Builder is where customers would go to define the values they wanted to find in their ideal candidate, and map those to attributes and ultimately interview questions that the intertru ai was pre-trained to assess.
My role was to work closely with the CTO to understand what was proven out on the ML side, so that we could deduce a UI that intuitively would extract the necessary inputs from the customer, while providing them with predefined templates as starting points to ease them into the process.
The application was built on react, typescript, graphql (backed by dynamodb) and amazon amplify, and I built it very quickly with simple backends so that we could iterate on the frontend, to get the experience right before investing significant time and effort into an ideal backend. This approach made iterations faster and produced less collateral damage / throwaway code as we refined the user experience.
We then added instrumentation so that we could measure the use of the feature, any bugs that might turn up, and its performance, before releasing it to production, where it was initially used internally to surface any shortcomings before customers were exposed to it.
The candidate summary page summarized a candidate's performance during multiple interview stages by presenting radar charts showing degree of fit against the values and attributes being evaluated for their position, as defined in the Interview Builder.
I built the frontend in React and Typescript, and integrated with the backend, which I partially built, which leveraged RAG and ran several Machine Learning models to produce scores and explainable AI. For example, models to break down interview transcripts into quotable fragments, evaluate relevance against configured company values, and call chatGPT APIs to obtain summaries and scores related to that content
Key Results
- Delivered MVP in 6 weeks enabling rapid iteration on customer interview workflows
- Built AI-powered candidate evaluation dashboard enabling data-driven hiring decisions
- Reduced time-to-create interview templates by 70% with intuitive UI design

Sourceability
Electronic Component Parts Distributor2019 - 2020
My PM and the business wanted to illustrate to other teams that a fast-paced, fail-fast approach where we released daily (as opposed to 1-3 times per year) would serve us much better in that we could learn quickly, iterate and pivot, without huge costly investments into products that did not meet expectations or deadlines.
Before hiring my team, I set up a CICD pipeline and basic framework of a site that could sustain a heavy and intense crawl from google.
New hires all released to production on their first day of work - a principle I had brought to the table, that it should be so automated and simple that someone could set up and deploy a small feature within their first few hours of working at Sourceability.
Our parts and datasheets website, which also incorporated proprietary availability and quality scores, was used - within 3 months of inception - to successfully sell a 3 year Analytics API contract to an international multibillion dollar company, as well as driving organic traffic and learning how to scale to sustain google crawls of the hundreds of thousands of electronic component parts in our inventory while scaling down outside of the crawl / high-traffic moments.
- Full Stack - React, NodeJS, Typescript, Kubernetes, Gitlab
- Functional Reactive Programming - RxJS, highlandjs
- Daily Production Deploys - Canary Deployment w/ K8s
- Constant Collaboration - No “throwing over the wall”
- CI/CD Automation Pipeline - Every user story gets an instant shareable environment
- Coaching / Mentoring / Leading diverse team
Key Results
- Secured $3M analytics API contract within 3 months of product launch
- Achieved 400% increase in organic search index uptake thru SEO optimization
- Enabled team to deploy on day one reducing time-to-first-deploy from weeks to hours

Heartpoints.org
The Currency of Good2019 - 2023
A working prototype and specs for how heartpoints would be rewarded and exchanged and linked to "Proof of Good" that could be validated off-chain (since proof of good in this case may for example, be video evidence or other data that is too large to fit onto the chain), using a strategy of hashing the proof and storing the hash and URL of the proof's off-chain content.
Key Results
- Built blockchain-based "proof-of-good" currency prototype with off-chain validation
- Motivated a team of 5 to ideate and experiment on making the world a better place

Progressive Insurance
Auto Insurer2008 - 2011
The Quoting (F3) was a success, but to roll out to all 50 states, we needed an engine that could handle the complexity of the system, render quickly, and that was easier for our engineers to build and test with.
I took the most complex page of the Direct Auto Quoting app - the "Buy Page" - and drastically improved performance, reducing render time from 28 seconds to 2, by isolating the page and building it with a prototype of what would become REF2.
Seeing such a drastic improvement in performance gave the business the confidence they needed to convert Quoting (F3) to REF2 and use it to roll out to the remaining states. (sidenote: a code-oriented framework, FlashQuoting, which did away with REF2's markup and code bindings, superceded REF2 before all 50 states were rolled out. The later popularity of and similarities with React confirmed REF2 was onto something.)
Technical Details REF2 targeted both Flash and HTML during the pre-webkit era. Created technology-independent language and APIs for describing UI hierarchies, cascading styles, business logic and arbitrary data structures in a way that abstracted the developer away from the details of the client/server event communications, marshalling between multiple client technologies, persistence of state concerns, or the details of rendering engines / APIs in the various supported environments. Aided in development of dev tools such as code hinting and code generation to facilitate quick onboarding, compile time checks, type safety and debugging.
2007 - 2008
Progressive had two sites for Direct Auto Quoting - one used by customers at home and the other used by our call-center reps. Given the complex state-by-state variance in the insurance laws, this made for a huge maintenance cost, and doing it twice in two codebases didn't make sense.
The premise was that a single web 2.0 Direct Quoting Application could replace these while also yielding a much more modern and customer-delighting application.
As the team's Actionscript expert, I joined and quickly helped out delivering feature after feature, and I loved the XP discipline and grew to appreciate TDD especially after the site started hitting performance problems that warranted significant refactors, which would have been much riskier without test coverage!
Our pilot included 14 of the 50 states, and was a complete success. However, the amount of clientside rules and assets started slowing the app down, and this was when I was asked to replace the REF framework that preceded my joining, with something much faster and more developer friendly. This led to my promotion to lead engineer, where I begun work on REF 2.0 (UI Framework)
Cancels was Progressive's first attempt at enabling policy cancellation without making a call to the call center and talking to a human.
The business wanted to find out key information that would aid them in avoiding cancellations in the future, as well as to provide off-ramps to cancellation that users might find enticing.
I worked with the business to understand the requirements, which allowed the user to navigate back and forth, answering questions that implicated which other questions were relevant, including questions in the future flows that the user may have already navigated through.
The UI was accordion-like, with eased animations, lighting, visual progress indicators and complex business logic that varied due to state-level regulation variance in the insurance industry.
I completed the application and it was delivered to production where we got a higher rate of cancellation data for scientists than we were capturing in our call centers. This helped us better understand the motivators for cancellation.
The success on this project is what got me brought in to help lead a much more significant effort - a brand new auto insurance policy quoting system for all 50 states - as a full-time employee
Key Results
- Reduced complex quote page render time by 93% (from 28 seconds to 2 seconds)
- Successfully launched modern web app replacing 2 legacy systems in 14 states
- Captured 3x more cancellation feedback data compared to call center methods

Brulant
Acquired by Rosetta2006 - 2007
Retirement Readiness App - Architected and built, along with more junior colleagues and product owner, a webapp whereby the user, after providing some basic demographic information, would be interviewed by one of ~10 pre-recorded actors in natural language, in order to produce a "Retirement Readiness Score", charts, and cross-sell product offerings.
Capabilities I provided included:
- A successful, performant application
- Caused the emergence of clear formulae and determinism from vague business goals
- Video captioning and screen reader for Accessbility
- Leadership of Technical + Project Team
- Clean, Organized, Testable Code and Solution Design
Spontaneous Leadership - Funny story, but our actors arrived at the studio on film day, and the director was unable to come. When it became obvious that nobody was particularly experienced or prepared to take on that role, I offered to do it, and so I collaborated with actors and the team to ensure we captured what we needed against the green screen, with proper lighting, tone and personalities the clients had asked us to obtain. I am ready to step in and lead or solve problems outside my expertise or experience, if it is what the team needs at the time.
Key Results
- Delivered interactive retirement app generating 10k+ user assessments in first 6 months
- Increased cross-sell conversion rate by 18% through personalized product recommendations
- Achieved WCAG 2.0 AA accessibility compliance with video captions and screen reader support

Cleveland Entertainers
Point. Click. Party.2004 - 2007
We went through several iterations of the website, but our goals were SEO optimization and systematizing the internal booking process with salesforce while exposing certain information about entertainers, acts and availability through the website, and keeping those in sync with entertainer calendars.
With the help of some interns, I designed and built the website from the ground up, and hosted it at Cleveweb.com, the software solutions company I had formed a few years earlier.
Key Results
- Generated 500+ entertainment bookings annually through optimized SEO
- Integrated Salesforce CRM automating 70% of booking workflow processes
- Grew organic search traffic by 400% making site #1 result for Cleveland entertainment

Cleveweb.com
Web Design, Development, Hosting2000 - 2008
montgranite.com - supplier of natural stone website. After assessing their products, we categorized them according to stone type, colors, texture and brand, then I created a MySQL database and an ORM to read/write PHP objects and their relationships from the database and present it as a front-end, which I designed to resemble a piece of marble.
I then hosted the company's website and email for a number of years afterward and actively updated the site on retainer.
I built a plain web and interactive flash based website for mpercent.com, an art gallery, backed by a php web server and mysql database, containing various works of art, artists and events that were being presented and searchable to end users
Working with executives, I designed, built, hosted, continuously updated, and reported traffic analysis reports for Northcoast Technologies. I designed and built an animated advertisement explaining their product.
Rick Smith Jr. was one of my best customers, we did 3 different versions of the website over an 8 year span. They included advanced animations and rich video experiences as well as booking forms and SEO optimizations.
Thetaylorcompanies.com had a searchable cataolgue of many pieces of furniture, each with multiple image angles, specs, descriptions, brands, pricing, and delivery schedules. After understanding their needs, I put together a MySQL database, PHP web server with a custom ORM, and an rich frontend with an animated intro page.
Key Results
- Increased online product inquiries by 750% within first year of launch
- Built searchable art gallery database with 80+ artworks and 25+ artists
- Delivered full website with animated product demo increasing lead conversion by 40%